سئو و بهینه سازی سایت

عبارت سئو به چه معناست؟ Search Engine Optimization بهینه سازی وب سایت های اینترنتی برای افزایش رنک آنها در موتورهای جستجو می باشد.

هدایت ترافیک هدفمند از موتورهای جستجو به سمت وبسایتتان را سئو می نامند.

WordPress 5.6 and PHP 8 Compatibility

WordPress is updating soon to version 5.6 which aims to be compatible with PHP 8. However, WordPress cautioned that it should be considered “beta-compatible” and explained why upgrading to PHP 8 should at this time be done with care. Background on PHP PHP is a programming language that is run on a server to generate…

WordPress 5.6 Guidance on PHP 8 Compatibility

WordPress is updating soon to version 5.6 which aims to be compatible with PHP 8. However, WordPress cautioned that it should be considered “beta-compatible” and explained why upgrading to PHP 8 should at this time be done with care. Background on PHP PHP is a programming language that is run on a server to generate…

Google Updates Search Console Crawl Stats Report

Google announced the launch of an updated version of the Google Search Console Crawl Stats report. The new Crawl Stats report has new features that offer more granular insights into how Google is crawling your website. Google Search Console Crawl Stats Report Google’s Crawl Stats Report offers a 90 day accounting of all files that…

How to Get More from Google Data Studio with SEMrush [Webinar]

Looking for advanced ways to work with your marketing data, better present insights, and improve reporting across your SEO activities? Join our next sponsored Search Engine Journal webinar on Wednesday, December 2 at 2 p.m. ET. In this presentation from Nick Wilsdon, Partner at Torque Partnership, you will learn: Advertisement Continue Reading Below How a…

How to Leverage Keyword Mapping for SEO Success

Keyword mapping is the hidden art of meeting search intent. Search intent is the reason why someone is searching on Google. The keyword phrase is what they enter into the search bar. If you are the best answer to their search intent, Google will find you most relevant and reward you with the rankings and…

Local SEO & Google My Business Optimization with Amanda Jordan [Podcast]

Loren & Amanda will jumping into quite a bit of topic matter on local search including: How has Google My Business changed in the past year? What are some of the missed opportunities in GMB? How does the connection between onsite content & GMB visibility work? How can a brick & mortar effectively track foot…

What Google’s Quality Rater Guidelines Tell Us About UX

Even if you haven’t read through all 175 pages of the current edition of Google’s Search Quality Rater Guidelines (at publication, last updated on October 2020), you may have some idea of what you’d find within. The Search Quality Raters Guidelines are created and updated by Google, then shared with hired Quality Raters. Advertisement Continue…

How Important Is an H1 Tag for SEO?

Simply stated, H1 header tags are important. But it isn’t just making sure we use H1s on webpages or even how we use them. It’s actually understanding what an H1 is (in modern definition) and how it fits into a page’s organization. Advertisement Continue Reading Below More importantly, it’s knowing how an H1 – and…

۳ Ways to Use Chrome DevTools for SEO Troubleshooting 

One of the most important technical toolkits at the fingertips of any SEO pro is Google Chrome. No matter what SEO software you might be using to automate audits or diagnose SEO issues at scale, Chrome DevTools continues to provide crucial ways to spot-check SEO issues on the fly. Advertisement Continue Reading Below Now, there…

How to Drive Growth for Your Agency with the OKRs Framework

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Google Passage Ranking – Martin Splitt Answers Questions

Google’s Martin Splitt sat down with Cindy Krum, Bartosz Goralewicz and Tomek Rudzki to discuss Google’s new ranking system that Martin insisted was more accurately called Passage Ranking. Will Passages Help Long Web Pages? Bartosz asked about passage indexing, stating that what he knows is that passages is going to help users with long form…

Why It’s Time to Retire Black, White & Gray Hats in SEO

Experienced SEO professionals are goal-oriented workers. They work with their employers or clients to set clear expectations for traffic growth and the timeline for meeting those goals. A successful SEO pro first evaluates where the company stands in terms of domain authority and sales, then creates an action plan for selecting and improving key performance…

Core Web Vitals: Are Your Clients’ Sites Ready for Google’s New Ranking Signal?

Google announced in late May that sometime in 2021, it will be adding three new search signals into the mix to play into a website’s overall page experience score and, therefore, a website’s overall search engine results pages (SERP) visibility. Beginning in May 2021, Core Web Vitals will begin making up 3/7 of the search…

Data-Backed Ways to Optimize for Google Featured Snippets

New research into Google SERPs reveals the top ways of optimizing pages in order to maximize the potential of earning featured snippets. SEMrush and Brado analyzed 1 million random SERPs with featured snippets to identify correlations between pages that earn these valuable search positions. Advertisement Continue Reading Below This data can be used by SEOs…

How CRO Can Help Tie Your SEO Efforts to the Bottom Line

This post was sponsored by 97th Floor. The opinions expressed in this article are the sponsor’s own. Too often, there’s a belief in the business world that SEO efforts can’t be measured or related directly to revenue. In reality, SEO efforts can and should be connected to bottom line metrics. CRO (conversion rate optimization) is one…

New Google Office Hours Hangout Support Page

Google recently published a developer page to encourage publishers to participate in their online hangouts. The move follows a Google Search Central rebranding as well as a recent Office Hours hangout that was attended by only two people. Google Search Central Office Hours Hangout Google rebranded their “Webmaster” outreach as Google Search Central. The video…

The Art & Science of Writing Title Tags

The most important thing anyone can do for their own site is to write effective page titles. These meta titles need to be effective for both site users and search engines. The search engines read the title tags to understand what a webpage is about. Advertisement Continue Reading Below Searchers also read the title tag…

Google Completes Migration of Disavow Tool to Search Console

Google announced that the Disavow Links tool is finally migrating to the new Search Console interface, with improvements. Google also updated their support page with new guidance. The search community response was tepid. Disavow Link Tool The disavow link tool is a way for publishers to signal to Google that spammy links should not be…

How to Rank a Video on YouTube & Google

By 2022, online video will make up more than 82% of all consumer internet traffic according to Cisco. People watch an average of 16 hours of online video per week. And 85% of businesses use video as a marketing tool. So it shouldn’t be a surprise to hear that video is rapidly becoming an essential…

۱۳ Reasons Your Website Can Have a High Bounce Rate

It’s a question asked on Reddit and Twitter every day. It makes the shoulders of online marketers tense up and makes analysts frown with concern. You look at your analytics, eyes wide, and find yourself asking; “Why do I have such a high bounce rate?” Advertisement Continue Reading Below What Is a Bounce Rate? As…

Googlebot Begins Crawling With HTTP/2 Protocol

Google updated their Googlebot Developers Support Page to reflect that Google is now able to try downloading pages via the latest HTTP/2 protocol. This is effective November 2020. The Googlebot developer page was updated November 12, 2020 to reflect this change. This change was previously announced in September. The change is now in effect as…

How the Universal SERPs Are Changing & How to Stay on Top

The demand for SEO is at an all-time high. The global pandemic accelerated all industry’s digital transformation, including some of the most established sectors, such as: Finance. Healthcare. Communication. Conferences. Advertisement Continue Reading Below SEO is central to all marketing activities. This is especially true as we enter the holiday season. And as consumer behavior…

How to Predict Content Success with Python

Google has been telling us for years that 15% of the searches they see each day, they haven’t seen before. If there’s one thing I’ve learned over the 15 years working on Google Search, it’s that people’s curiosity is endless. We see billions of searches every day, and 15 percent of those queries are ones…

Whatever Happened to Voice Search?

Ever decide to order a hot cheesy pizza right in the middle of doing the dishes? If so, would you rather: Stop what you’re doing, dry your hands, pick up your phone, and type “Dominos delivery?” Lean over your shoulder and say “Dominos delivery” to your Google Home device? Advertisement Continue Reading Below Of course,…

Google Discusses Future of Request Indexing Feature

Google’s John Mueller answered a question in an Office Hours Hangout about whether the Request Indexing feature will return. It was supposed to return in a matter of weeks but it’s rapidly approaching a month. Mueller shared the background of Google’s thoughts on the future of the tool. Advertisement Continue Reading Below Request Indexing Feature…

Google on BERT and Exact Match Keywords

Google’s John Mueller answered whether BERT is making exact match keywords of less importance. Mueller explained the purpose of BERT and how that might affect keyword use in the long run. Question About the Impact of BERT on Keywords The question was asked in the context of a Google Office Hours hangout. The person asked…

۵ Things You Should Know Before Buying SEO Software

If there is a topic that I know anything about, it’s rank tracking and SEO tools. Being the former CMO of an SEO tool platform (Rank Ranger), I have some idea about the inner-workings of what goes into them. Advertisement Continue Reading Below One of the best parts of my former job was being able…

۱۲ Pinterest SEO Tips for High-Traffic Success

Pinterest is a powerful yet highly underrated platform when it comes to generating traffic for bloggers and businesses alike. While often associated with recipe articles, DIY how-tos, and travel blogs, Pinterest covers a wide range of topics and is a significant driver of organic traffic across many industries. Advertisement Continue Reading Below Boasting over 442…

Google on Dealing With Sneaky Use of Expired Domains

Google’s John Mueller answered a question about the use of expired domains for ranking purposes. He explained how there are many legitimate reasons why expired domains registered and why balance and caution must be used for detecting which ones are used for sneaky purposes. Advertisement Continue Reading Below Question About Expired Domains for Ranking Purposes…

Google Webmasters Rebrands As ‘Google Search Central’

Google Search Central is the new Google Webmasters following a change in branding that also comes with a new sidekick for Googlebot. In a blog post explaining the change, Google says the term “Webmaster” is being phased out because it’s dated and declining in use. Advertisement Continue Reading Below “A user experience study we ran…

Machine Learning SEO Software Seeks International Partners

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Google’s Mueller on Crawl Rate for Big and Small Sites

Google’s John Mueller asked the SEO community why people are missing the URL submission tool. One person said that small sites are disadvantaged because bigger sites are crawled more frequently. John Mueller shared insights into how Google crawls sites. Advertisement Continue Reading Below Are Big Sites Crawled More Frequently? It’s possible that popular and more…

۸ On-Page Optimization Techniques That Google Hates

In the past, a wide range of black hat SEO techniques proved to be successful in the short-term. However, they simply weren’t sustainable. Many websites implementing such tactics experienced severe penalties that were impossible to recover from. The bottom line is that Google has become much smarter and continues to advance its algorithm every day….

Google: Core Web Vitals Becoming Ranking Signals in May 2021

Google is announcing Core Web Vitals will become ranking signals in May 2021 in an update that will also combine existing UX-related signals. We’re announcing that page experience ranking signals for Google Search will launch in May 2021. This will combine Core Web Vitals and previous UX-related signals. Learn more: https://t.co/OrrR8LDl1a — Google Webmasters (@googlewmc)…

How to Turn SEO Into a Measurable Revenue Generator

Are you tired of constantly defending your SEO budget to the C-suite? On November 4, I moderated a Search Engine Journal webinar presented by Andreas Dzumla, CEO and Co-founder, Longtail UX. He walked through a new approach to attributing your company’s revenue growth to your SEO efforts. Advertisement Continue Reading Below Here’s a recap of…

۳ Steps to Better Content: Power up Your SEO with Audience Understanding

Your site’s content exists for one purpose: to attract, delight, and engage your target audience. As obvious as that statement sounds, it is surprisingly easy to lose sight of the centrality of your audience when deciding what content to create for your site. Advertisement Continue Reading Below All too typically the content ideation process is…

Using Virtual Assistants: The Complete Guide for SEO Agencies

Most agency owners have tried using virtual assistants, or VAs, at least once, and many of them have had a bad experience. Maybe that describes you. Maybe you tried but couldn’t find the right people, couldn’t get them to do the work the way you wanted, or couldn’t effectively measure their performance. Advertisement Continue Reading…

How to Make Your WordPress URLs SEO Friendly

What’s one simple way to improve your WordPress SEO starting today? Make sure you have SEO-friendly URLs. Creating SEO-friendly URLs is a super simple way to improve your SEO. If you get it right, you’ll improve your organic search visibility, especially for low-volume long-tail keywords. Advertisement Continue Reading Below In this article, you’ll learn four…

SEO Agencies, How Do You Keep Your Clients Close When You Can’t Meet?

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Two Latest Google Patents of Interest – November 6, 2020

Welcome back to another week for the geeks. It was fairly quiet out there as far as Google search patents go, but I did see a couple worth sharing over the last few weeks. So, let’s get into it. Advertisement Continue Reading Below Latest Google Patents of Interest Querying a data graph using natural language…

How to Use Microsoft Bing Site Explorer for SEO

Last month, the Microsoft Bing Webmaster Tools team released Site Explorer. This new powerful SEO tool offers webmasters a unique view of how Microsoft Bing sees your site. You can filter all your URLs in a file explorer-like fashion, including: Advertisement Continue Reading Below Indexed URLs. URLs that are redirecting. URLs that are blocked by…

The 7 Most Important Things I’ve Learned About SEO This Year

We’re nearing the end of an eventful year, and so I figured it would be interesting to reflect on what I’ve learned about SEO this year. In the process, I realized that some of the points I ended up writing down have been lingering in the back of my mind for quite some time –…

How Google Chooses Canonical Page

Martin Splitt shared a great deal of information about how Google detects duplicate pages and then chooses the canonical page to be included in the search engine results pages. He also shared how at least twenty different signals are weighted in order to help identify the canonical page and why machine learning is used to…

۷ Marketing Disasters That Turned Out to Be Precious Lessons

Some people love horror stories and others don’t, but probably at some point, all of us have experienced a terrifying twist in life. This inspired the SE Ranking team to reach out to SEO and marketing experts from all over the world and ask them to share some nightmare-of-a-case stories they had in their careers….

What It Means to Own Your Organic Search Presence

An organic presence is essential to any business that wants to succeed in the new age of search. Having this presence demonstrates a clear vision. This vision includes deeply understanding your target market and a clear definition of your target audience so you can effectively approach and appeal to them. Advertisement Continue Reading Below Here…

۷ Tips to Improve Your Core Web Vitals Scores & Page Experience Signals

In 2021, Google will be updating its algorithm to incorporate page experience as a ranking signal. The aim of this change is to factor in the user experience of pages being returned in the SERPs, rather than the traditional and more objective signals such as PageRank and on-page targeting that have been used historically. Advertisement…

Google DeepRank: The Making of An Algorithm Update

Google is revealing new details about the making of its DeepRank algorithm which surfaces more relevant search results by understanding language the way humans do. DeepRank is discussed in length in a brand new video from Google about how search works. Advertisement Continue Reading Below Among other aspects of search, Google’s video goes over the…

Stop Listening to Google’s Advice on Link Building

Since Google launched its Search Off the Record podcast and Google Webmasters Google Search News video series, SEO professionals have had more insight into the search engine’s recent inner workings and changes. Both the podcast and video series include Google’s senior webmaster trends analyst, John Mueller, who also streams SEO office hour videos where he…

Martin Splitt: How Google Chooses Canonical Page

Martin Splitt shared a great deal of information about how Google detects duplicate pages and then chooses the canonical page to be included in the search engine results pages. He also shared how at least twenty different signals are weighted in order to help identify the canonical page and why machine learning is used to…

Google Recommends Permanent URLs for Black Friday Pages

Google recommends using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale. Google shared this advice in a set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations. Advertisement Continue Reading Below Here’s more on the benefits of using recurring URLs, and a…

Google DeepRank: Early Look at a New Algorithm Update

Google is revealing its new DeepRank algorithm which surfaces more relevant search results by understanding language the way humans do. DeepRank is discussed in length in a brand new video from Google about how search works. DeepRank is named for the deep learning methods used by BERT and the ranking aspect of search. Advertisement Continue…