سئو و بهینه سازی سایت

عبارت سئو به چه معناست؟ Search Engine Optimization بهینه سازی وب سایت های اینترنتی برای افزایش رنک آنها در موتورهای جستجو می باشد.

هدایت ترافیک هدفمند از موتورهای جستجو به سمت وبسایتتان را سئو می نامند.

Google on Improving Core Web Vitals Score by Blocking Countries

Martin Splitt, in a JavaScript SEO Office Hours video answered a question on improving Core Web Vitals score by blocking countries with slow Internet. The idea is that blocking those site visitors will prevent Google from incorporating those slow Core Web vitals metrics from being used to calculate the final score. Advertisement Continue Reading Below…

Google’s Smith Algorithm Outperforms BERT

Google recently published a research paper on a new algorithm called SMITH that it claims outperforms BERT for understanding long queries and long documents. In particular, what makes this new model better is that it is able to understand passages within documents in the same way BERT understands words and sentences, which enables the algorithm…

Google Search Patents 2020: The Mega-Post Roundup

Hello and welcome to our great, big, mega-post round-up of Google Search patents from 2020. Throughout the year, I spend time collecting and writing about Google Search patents that are of interest to the SEO community. I also write about the interesting ones every now and again here on Search Engine Journal. Advertisement Continue Reading…

۲۲ Possible Reasons Why Your Site Traffic Dropped

Websites exist to be visited, but visits can mean different things for different sites. For media sites, for example, traffic can be a source of income from advertisements. For ecommerce retailers, traffic translates to direct sales. Some sites might not be selling anything, or they might be selling a brand where just having eyeballs on…

Google Explains What URL Removals Tool Does

Google’s John Mueller answered a tweet about the URL Removal Tool and why it wasn’t working how it was expected to. The question was in the context of a site that was hacked and generated Japanese spam pages. Advertisement Continue Reading Below Google Search Results Show Hacked Pages One of the most frustrating things to…

International SEO for 2021 & Beyond: 9-Point Checklist for Success

Last year the world changed dramatically. People were pushed further online, which created new potential for businesses seeking to compete in markets worldwide. But in order to succeed in international SEO, one must understand issues of page experience, URL structure, keywords, SERPs, and more from a global perspective. Advertisement Continue Reading Below Building and expanding…

Beyond Traditional User Intent: Why & How to Go Granular

As SEO priorities have shifted over the years from a focus on keywords to a more content-centric approach, the popularity of the topic of user search intent has risen correspondingly — and rightfully so. Today, most SEO professionals agree that content constructed for particular user intents is not only more useful for visitors; it is…

What Is the Google Knowledge Graph & How it Works

Google’s Knowledge Graph is like a “giant virtual encyclopedia of facts” that Google references to generate certain elements of search results. The virtual encyclopedia, as Google puts it, has grown to be quite large. But what goes into creating the knowledge panels Google shows in its search results? Advertisement Continue Reading Below In this post,…

Embracing Bing Search & Giving It the Attention It Deserves

Microsoft Bing gets fairly little credit. Most users shun it, in favor of the Google search experience. At the same time, search experts and online marketers disregard Bing search while pointing out its relatively insignificant market share percentage. This situation has persisted for over two decades. Advertisement Continue Reading Below Several of Microsoft’s rebranding and…

A Complete Guide to Bing Webmaster Tools

Bing doesn’t have the brand cachet of Google, but neglecting the traffic that it generates can be a big mistake. Bing Webmaster Tools may lag behind the popularity of Google Search Console, but you may be surprised at the range of features it offers. Advertisement Continue Reading Below If you want to draw traffic to…

Google Search Traffic to Pirate Sites Down After Algorithm Updates

Google’s recent algorithm updates are reportedly reducing traffic to piracy websites, according to an analysis of year-over-year data. TorrentFreak, with help from piracy tracking company MUSO, published a report which shares insights into pirate site traffic from search engines in 2020. Advertisement Continue Reading Below From December 2019 to November 2020, pirate sites lost nearly…

Healthcare SEO Fundamentals to Grow Your Medical Practice

When it’s time to find a healthcare practitioner, many patients turn to Google to find their closest and best option. Your website appearing on top of the list means patients are more likely to click through and schedule an appointment. Advertisement Continue Reading Below If your practice isn’t at the top of the search results,…

۵ Reasons Why Your Clients Don’t Read Your Agency’s Reports

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You Can’t Predict Your SEO Clients’ Future – But You Can Estimate It!

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۳ Things You Must Know About SEO in 2021

۲۰۲۰ has been…a year. I think this screenshot of a Giphy search for “2020” just about sums it up. But despite all the challenges we’ve faced as humans this year, 2020 hasn’t been all bad. Advertisement Continue Reading Below After all, I welcomed my youngest son to the world this year, and I think he’s…

Google December 2020 Core Update Insights

Five search marketers contributed opinions on Google’s December 2020 Core Update. The observations offer interesting feedback on what may have happened. In my opinion, Google updates have increasingly been less about ranking factors and more about improving how queries and web pages are understood. Advertisement Continue Reading Below Some have offered the opinion that Google…

How to Build the Right Set of SEO Resources for Your Company

Looking to build the right set of SEO resources for your company? On December 16, I moderated a Search Engine Journal webinar presented by Jimmy Page and Wes Flippo of Inseev Interactive. They shared a framework for establishing your ideal SEO resource stack and a supplemental perspective on resource allocation as planning gets underway for…

Google: Sites With Any Adult Content Won’t Show Rich Results

Google’s John Mueller says websites containing any adult content, regardless of the amount, are not eligible to serve rich results. This topic is discussed during the Google Search Central SEO office-hours live stream from December 11. A site owner asks Mueller which structured data markup, if any, is allowed on adult websites. Advertisement Continue Reading…

Content Experiences Are the New Content Marketing

Do you know the feeling of having been hired as an SEO consultant, content manager, or content marketer and finding yourself stuck on the content treadmill? You and your teammates are pushing out content every week but somehow, it never quite seems to get traction and results. Advertisement Continue Reading Below Ahrefs has been doing…

Google Search Patent Update – December 18, 2020

Welcome back to another week for the geeks. The last few weeks were a bit uneventful, but I did come up with a few that really are worth a read. As always, patents take some time to get into, but the more of them you read, the easier it gets. Advertisement Continue Reading Below So,…

Google’s John Mueller on Proper Use of Paywall Markup

Paywall structured data markup doesn’t need to be visible to users, but it does need to be visible to web crawlers, says Google’s John Mueller. The topic of paywall markup is discussed during the Google Search Central SEO office-hours stream held on December 11 where a question was asked about the proper way to test…

How to Manage a Data-Driven Content Marketing Calendar

A content marketing calendar is a must-have tool if you want to keep your campaigns organized for maximum efficiency, productivity, and performance. Maintaining an editorial calendar enables you to think more strategically about and better plan the content you will be creating. Advertisement Continue Reading Below We all recognize the importance of taking the time…

Google: Keyword-Heavy Titles Not Against Our Guidelines

Google’s John Mueller clears up a misunderstanding about keyword-heavy titles and descriptions, saying it’s a common practice that’s not against webmaster guidelines. This topic is addressed during the Google Search Central SEO live stream held on December 11. An SEO tells Mueller they see small businesses saturate their titles and descriptions with commercial keywords all…

Google Tests Interactive Search Results

Google is testing a new kind of search engine results pages (SERPs) that contain interactive elements that hide and reveal images. The test features a discrete icon that when clicks reveals images that are featured in the web page. A feature like this could impact click through rates by giving sites with descriptive images a…

Trend Analysis: How to Understand Your Audience’s Search Behavior

Trend analysis has always been a big part of marketing. Understanding the underlying causes of your target audience’s decision making, and how to leverage those in your favor, is nothing new in our world. The world is in a massive state of flux right now, which impacts how we move through it and interact with…

The Future of SEO Lies in the “Messy Middle” of the Purchase Journey

I have seen the future of SEO and it lies in the “messy middle” of the purchase journey. The “messy middle” is where people decide what to buy, according to research by Google’s Market Insights team in the U.K. Advertisement Continue Reading Below Now, I wish that this vision of where SEO is headed in…

۱۰ Reasons Why SEO Doesn’t Work

As someone who has spent a significant part of their career working directly in search marketing, it’s rare that I can’t find a business case to be made for SEO being in the digital, and broader marketing mix. Advertisement Continue Reading Below There are few growing industries, businesses, or organizations that don’t have a web…

Google’s John Mueller Gives Advice on Paywall Markup

Paywall structured data markup doesn’t need to be visible to users, but it does need to be visible to web crawlers, says Google’s John Mueller. The topic of paywall markup is discussed during the Google Search Central SEO office-hours stream held on December 11 where a question was asked about the proper way to test…

Google on How it Handles Sites With Too Many Ads

Google’s John Mueller weighs in on how sites with lots of ads are handled when it comes to ranking in search results. This topic came up during the Google Search Central live stream on December 11 where Mueller addresses the following question: Advertisement Continue Reading Below “For some queries I see Google ranking websites which…

Stuck in Procurement Purgatory? How to Win Big Clients for Your SEO Agency

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How to Benefit from “SEO Power” of Links to Old Press Release Pages?

The person asking the question stated that they have a large amount of press releases that have accumulated inbound links from high authority sites, presumably from sites like news sites and other sites that might be important to the niche. Advertisement Continue Reading Below The question revolves on how to reorganize the site so that…

All I Want for Christmas Is My Keyword Data Back

Google’s making a list and checking it twice. They are going to rank those who are naughty and nice. On December 3, Google’s Danny Sullivan announced that Google would be rolling out a core algorithm update that day. As most of us were still living on leftover turkey, the SEO professionals of the world kept…

Google: Sometimes Copied Content is More Relevant

Google’s John Mueller answered a question about how Google handles copied content. Mueller’s answer covered different kinds of duplicate content. He ended his response with an observation about the original source of content and relevance. How Does Google Determine Original Source of Content? The person asking the question wanted to know how Google determined which content…

YouTube SEO for Beginners: 10 Best Practices to Get You Started

Picture this. You’ve spent hours recording video for your YouTube channel, doing multiple takes to ensure perfection. You’ve spent a ton of money on your video scriptwriter and video editor. The finished result is awesome. You know YouTube viewers will adore it. Advertisement Continue Reading Below Excitedly, you publish it on your channel and wait….

Google on Penalizing Misinformation

A member of the SEO community expressed the opinion that misinformation in medical search results topics are as harmful and bad for users as spam content. And if that’s true, then why why doesn’t Google penalize misinformation sites with the vigor that Google penalizes sites for spam? Google’s Danny Sullivan offered an explanation. Advertisement Continue…

Automated Title Tag Optimization Using Deep Learning

A quick SEO win for most sites is to include the top ranking keyword in the title tags that are missing them. Think about it for a minute. If a page is already ranking for a keyword and if that keyword is not present in its title, then that page could rank higher if we…

Google Reveals Top Searches of 2020

Google’s annual list of top trending search terms shows what the world turned to Google for during one of the most historic years on record. “2020 was the year we asked “why?”” – Google states in the introduction to its report. Advertisement Continue Reading Below People asked “why?” more than ever before as they searched…

Google’s John Mueller: No Black Hat SEO on Adult Websites

Google’s John Mueller suggests not using black hat techniques even on websites with 18+ content. This debunks any idea that adult content gets a pass. As is mentioned in the December 4th Google Search Central stream, apparently there are SEOs spreading “advice” regarding the use of black hat tactics in adult niches. Advertisement Continue Reading…

Ecommerce & Mcommerce Trends & Tips for Christmas 2020

Congratulations on making it through another record-breaking Black Friday and Cyber Monday. These eye-opening numbers illustrate just how busy online retailers were from November 27-30: Shopify’s data shows that sales increased 76% on its platform during the Black Friday to Cyber Monday (BFCM) stretch in 2020 compared to 2019. Amazon posted a 60% increase in…

Google: Noindexed Pages Can Impact Core Web Vitals

Google affirms that noindexed pages can still be used to evaluate a site’s Core Web Vitals, which will soon become search ranking factors. Put another way, pages that are deliberately kept out of Google’s search index may soon be used to evaluate a set of metrics that impact search rankings. Advertisement Continue Reading Below This…

Facebook Identifies 2021 Topics and Trends

Facebook studied anonymized data of topics important to people on Facebook and Instagram to understand user trends. They discovered multiple insights that suggest the most important topics and trends will be for 2021. Four Trending Topic and Trend Categories Facebook organized their insights into four broad categories. Advertisement Continue Reading Below Education and Action Technology…

Top 20 Most Popular SEO Experts: A Social Listening Analysis

Do you remember how you fell in love with SEO? Those hot summer nights looking up page ranks and going through backlink lists… Oh, these were the days! One of the main guiding lights on our SEO journey is usually the SEO experts – those prominent voices in the community who share their knowledge and…

How to Optimize XML Sitemaps: 13 SEO Best Practices

Creating and updating your XML sitemap is an essential yet overlooked SEO practice. Sitemaps are important for your sites and search engines. For search engines, sitemaps are an easy and straightforward way to get information about your website’s structure and pages. Advertisement Continue Reading Below XML sitemaps provide some crucial meta data as well, like:…

Link Building: How to Understand Your Niche With These 10 Questions

As a link builder, I usually work with either the business owner or the SEO expert for the company. There are different complexities with each. Add on my relaying information that they give me to my team – who then interpret it for themselves – and there can be many different ideas about where to…

۱۰ Important 2021 SEO Trends You Need to Know

It’s time to take our annual look at what’s ahead for SEO professionals in 2021. If you want the TLDR, here it is via Lily Ray, SEO Director, Path Interactive: “Above all, a great SEO strategy should start by putting yourself in the user’s shoes and asking yourself if the content is truly valuable, the…

Google: Structured Data is an Extremely Light Signal

Google’s John Mueller offered insightful comments in a Twitter conversation about structured data and how Google uses it. His comment touched on the importance of structured data as a Google signal. Twitter Discussion on Structured Data The Twitter discussion grew out of a seeming contradiction in a statement made in a recent article, Google Doesn’t…

How to Optimize Your SEO Resource Stack [Webinar]

Looking to build the right set of SEO resources for your company? Then join our next sponsored Search Engine Journal webinar on Wednesday, December 16 at 2 p.m. ET. Jimmy Page and Wes Flippo of Inseev Interactive will share the clearest framework for establishing your ideal SEO resource stack. Advertisement Continue Reading Below In this…

۹ HTML Tags (& 11 Attributes) You Must Know for SEO

HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate information about the page to users and search bots. Advertisement Continue Reading Below This can help to clarify the importance, nature, and…

How to Choose a Domain Name

Over the past 20 years, I’ve registered hundreds of domain names for business purposes. What follows are 11 tips to help you choose the best domain name to register. ۱٫ Businesses Don’t Own Domain Names The first thing to keep in mind is that you are registering a domain name, not buying it. Advertisement Continue…

Google Ads Unveils Enhancements to Lead Form Extensions

Google Ads has announced new enhancements to their lead form extensions. These two new features should help streamline and add better controls for advertisers, while creating a lot more efficiency in creation and management leads. What Are Lead Form Extensions? Marketers have pushed for more ways to reach users sooner in their journey towards becoming…

۱۰ Ways Website Structure Can Affect SEO

Optimizing your website for traffic, revenue, and conversion is one of the most essential parts of SEO. In 2021, success means going beyond having a neat and glossy design that sometimes can be a hindrance in terms of how search engines view and crawl your website. Advertisement Continue Reading Below Conventional flat site structures are…